Marketing that fills seats, not just feeds
Google Ads, Facebook and Instagram campaigns, Every Door Direct Mail, and a school brand families remember. Run by the same team that builds your website, and measured by enrollment, not impressions.
FERPA-alignedBuilt for K-12No IT team required
Everything a school needs to get noticed
There are plenty of marketing agencies. Very few understand school enrollment cycles, family decision-making, and the channels that actually reach parents in your community.
Google Ads and Search
Show up when families in your area search for schools. We build and manage search campaigns focused on tours, inquiries, and applications, not vanity clicks.
Facebook and Instagram Campaigns
Reach parents where they already spend time. Geo-targeted social campaigns that put your school in front of the right families with creative that fits your brand.
Every Door Direct Mail (EDDM)
Digital is not the whole story. We design, print, and coordinate EDDM campaigns that put your school in every mailbox in the neighborhoods you want to grow in.
School Brand Building
A consistent brand families recognize and trust: logo and identity refinement, messaging, photography direction, and a voice that carries across every channel.
Local Presence and Reviews
Google Business Profile, maps listings, and review strategy so your school looks as strong online as it is in person when families compare options.
Enrollment-Focused Reporting
Every campaign is measured against the numbers that matter: inquiries, tours, and completed applications, not impressions in a slide deck.
Your Website and Your Marketing, Finally on the Same Team
Most schools hand ads to one vendor, the website to another, and print to a third. When one partner runs all of it, every dollar works harder.
- Campaigns point to landing pages and forms on your Cloper website, so leads never get lost in a spreadsheet
- Inquiries flow straight into your Cloper workspace where staff can follow up the same day
- Your brand stays consistent because the same team handles your site, your ads, and your mailers
- One partner and one invoice instead of juggling a web vendor, an ad agency, and a print shop
Getting a website from Cloper? Marketing services plug straight into it. Campaigns drive families to pages and forms we already built, and every inquiry lands where your staff can act on it.
Fall Enrollment Campaign
Every channel pointing at one goal
Google Search Ads
Families searching “schools near me”
Facebook + Instagram
Geo-targeted to your enrollment zone
EDDM Mailer
4,200 households, 3 zip codes
School Brand
One look across every touchpoint
Where it all lands
Illustrative campaign. Numbers shown are examples.
From First Call to Full Pipeline
No long onboarding and no marketing jargon. We get campaigns live quickly and let the results speak.
Audit and Strategy
We look at your current site, search presence, social channels, and the neighborhoods you serve, then build a plan around your enrollment goals and budget.
Launch Campaigns
We build the ads, the mailers, and the landing pages, then launch across Google, Facebook, Instagram, and EDDM with your brand front and center.
Measure and Grow
You see exactly which channels drive inquiries, tours, and applications. We adjust spend toward what works and keep your pipeline growing.
Cloper Marketing vs. a Generalist Agency
Any agency can run ads. Few can tie every campaign to your school website, your enrollment forms, and the pipeline your staff works every day.
Industry focus
Google and Facebook ads
Direct mail (EDDM)
Landing pages
Lead handoff
Brand consistency
Reporting
Ready to Grow Your Enrollment?
Tell us about your school and your goals. We'll show you what a connected website and marketing engine can do for your pipeline.